JOURNAL 002 — WHY WE MADE SS01

SS01 didn't start with a mood board.

It started with a feeling — the kind you get when nothing in your wardrobe says what you're actually trying to say.

We wanted to build something that moved with you. Oversized without being shapeless. Minimal without being empty. Pieces that work on their own and together.

This is the story of how it came together. The decisions, the iterations, the things we almost kept and the things we cut.

Behind the collection.